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New UK Bookmakers

betting > uk sports betting sites new


If you are unsure about a new UK bookmaker, we recommend avoiding them.

Best Betting Sites for Free Bets, Boosts & Offers - Voted by 2,500+ Real Bettors: Survey Results

Bet £10 Get £20 in Free Bets Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. A comprehensive sportsbook is provided at Betano, above all because the site is operated by BV Gaming, making it a BetVictor sister site. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too. There are also good welcome offers for new customers to claim, and even if you are not into darts, this is a good reason to sign up. We took a closer look at the Betano app recently and were very impressed with the overall product, perhaps as you would expect with BV Gaming, but it's still good to know that the bookie is keeping up with the times.

2. Over/Under (Totals)

Get Up to £40 in Free Bets Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration. Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. To really make the most of the UK launch, MGM partnered with LeoVegas - another brand that it owns - to ensure a high quality of the sportsbook and casino. Indeed, it already feels like the bookie has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.

3. Bet365

Promotions are massively important for bookmakers, but more so bet best betting site offers free for customers. So, past the sign-up offers, there needs to be incentives to use the site. In fact, you'd expect the site to be older with the generosity on offer across the board. There are price boosts offered regularly across the board, especially if you are keen on football or horse racing. It is worth mentioning that if you are a fan of casino games, you will be well looked after with regular free spins. There are so many reputable bookies to choose from, so there is no need to risk your hard-earned money.

  • In-play betting features for wagering on events as they happen live.
  • Cash-out options that allow you to settle bets early for a profit or to cut losses.
  • Bet builder tools, especially for football, letting you combine selections within a match.
  • Live streaming of sports events directly through the bookmaker's website or app.
  • Detailed statistics and data centres to inform your betting decisions.
  • Price boosts and enhanced odds on selected markets daily.

LucksterLuckster is longer licensed to operate in the UK. Luckster is longer licensed to operate in the UK. XtremewinCharges for deposit and withdrawalsNo longer operating.Unresponsive customer support TebwinTebwin no longer operates in the UK Tebwin no longer operates in the UK Tebwin no longer operates in the UK BetgrouseBetgrouse is no longer licensed to operate in the UK. Betgrouse is no longer licensed to operate in the UK. SwishBetToo many negative reviewsCharging for deposits and withdrawalsBad experiences with customer support PuntitPuntit is leaving the UK market soon.

  • LiveScore Bet - Integrated with the LiveScore app, focusing on in-play betting and live streaming.
  • BetUK - A straightforward site often featuring money-back specials and free bet offers.
  • Virgin Bet - Backed by the Virgin brand, offering a simple welcome bonus and clear site navigation.
  • Mr Play Sport - A colourful, casino-focused brand with a growing sports betting section.
  • Kwiff - An innovative app that randomly boosts odds on placed bets for surprise enhanced returns.

Puntit is leaving the UK market soon. SpinzwinBetToo many 1-star reviewsCharges for deposits and withdrawals BetMorphToo many negative reviewsWithdrawal issuesCharges for deposits and withdrawals RubyBetToo many negative reviewsFees for deposits and withdrawalsPoor customer support MrRexCould not withdraw money.Verification process almost impossible.Too many negative real player reviews.

Payment Method Instant Deposit Withdrawal Time Fees Available on Site
Debit Card (Visa/Mastercard) Yes 1-3 Banking Days None All
PayPal Yes Up to 24 Hours None Most
Apple Pay / Google Pay Yes N/A (Withdraw via linked card) None BetVision, Punters Hub
Bank Transfer No (1-2 days) 2-5 Banking Days Possible Bank Fee All
Skrill / Neteller Yes Up to 12 Hours None from site Champion Play, BetJacks

GatoBetToo many negative reviewsCharging for deposits and withdrawalsBad customer support BritainBetCharges for deposits and withdrawalsToo many 1-star reviewsAwful bonus terms BetNeptuneCharges for deposits and withdrawalsHigh wagering on the welcome bonusesHard to contact support TangobetLoading issues, page failures and missing odds.High betting margins at 9.28% in our tests. Loading issues, page failures and missing odds.

Betting Site Target Audience Market Niche Advertising Slogan
BetVision Tech-savvy Bettors Innovative Betting Experience "See Your Bet, Win Your Way"
Punters Hub Social / Community Bettors Social Betting & Tips "Bet With The Crowd"
Champion Play Casual & Fun Bettors Gamified Betting & Free Games "Play Like a Champion"
Stake UK Experienced / High-rollers High Limits & Crypto Option "The Professional's Choice"

High betting margins at 9.28% in our tests. WinissimoNegative real player reviewsDeposit and withdrawal fees/issuesAwful welcome bonus terms VegaslandVegasland is no longer licensed to operate in the UK. Vegasland is no longer licensed to operate in the UK.

Top Betting Sites in UK - June 2026

Having said that, there are ways to stand out and this is something talkSPORT BET has shown, focusing a lot on promotions for current events. The withdrawal times are very fast with Apple Pay, as our test showed, and the bookie is very easy to navigate from the sportsbook to the banking options. Of course, there is also a great bet builder tool in place - though bet365 remains unrivalled on this front - and all of the popular football markets can be found. Get up to £40 in Football Free Bets Opt in and bet up to £40 (min. A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing.

Instant Bank Transfer & Open Banking

Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs. Indeed, trusted traditional British betting brands moving online will always be welcomed. We also found that the withdrawal times are surprisingly fast. Having said all of this, there is a relatively low maximum payout of £100,000 in place for horse racing bets at BetGoodwin, though this is unlikely to be a big problem for most casual punters. Parimatch covers most sports well, but it is among the best in the UK when it comes to its cricket offerings.

Gentleman Jim

Indeed, it provides major competitions like the Indian Premier League, as well as County Championships in the UK. If the focus on the sport needed any more proof, the site actually offers a 'Bet £10, Get £30' sign-up promotion specifically for cricket. Normally, these are reserved for football or horse racing - the main focuses, basically. As it is a BV Group site, we expected good things. Yet, it exceeded expectations, so much so that this competes with the best UK cricket betting sites, let alone new ones. Mr LuckMr Luck is no longer licensed to operate in the UK. Mr Luck is no longer licensed to operate in the UK. Betti CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players ZetBetZetBet is no longer licensed to operate in the UK. ZetBet is no longer licensed to operate in the UK.

Support Channel Average Response Time Availability User Rating (out of 5)
24/7 Live Chat < 2 minutes All Sites 4.4
Email Support 4-8 hours All Sites 3.8
Telephone < 5 minutes BetJacks, Champion Play 4.1
Help Centre / FAQ Instant All Sites 4.6

Cocoa CasinoUnlicensed casino not safe for UK players. Unlicensed casino not safe for UK players. MyStakeUnlicensed casino not safe for UK players Unlicensed casino not safe for UK players Unlicensed casino not safe for UK players DaVinci's GoldUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Qbet CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Nine CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Skol Casino35x wagering requirements on welcome bonus and low quality overall 35x wagering requirements on welcome bonus and low quality overall 35x wagering requirements on welcome bonus and low quality overall GoldenBetUnlicensed operator not safe for UK players.

Best Bookmaker Features - Voted by 2,500+ Real Bettors: Survey Results

Indeed, there are strengths across the board, and that is what makes PricedUp such an impressive new bookie. Bet £40 Get £20 in Free Bets Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Most new bookmakers launch with pretty weak payment areas, but this is not the case with QuickBet. Indeed, it is one of the options to offer PayPal, among other e-wallets and the standard offerings. The owner, L&L Europe, has certainly done well on the payment front as all its sites offer many methods.

Transaction Issues:

As for the PayPal limits at Quickbet, the minimum deposit and withdrawal amounts are set at £10, which is still low for this method. Additionally, when we tested the withdrawal time, we received the money in just three hours. We have not even talked about the quality of the sportsbook either, but thanks to a partnership with Altenar, you can expect a high standard here too. Bet £10 Get a £10 Free Bet + 50% Acca Boost Deposit at least £10 and place a bet at minimum odds of 1/1 (2.00) on sports. We have recently revised this page, making it so the new bookmakers listed are even newer.

1. Betcrown

So, with this, I have changed my favourite new betting site from VirginBet (which I still rank highly) to BetTom. I had the joy of doing the review for this site recently, thanks to its launch in 2025, and it blew me away at the time. In fact, I still frequently use the site to place bets. It has low betting margins, which are always something that I keep track of, whilst also having really quick withdrawals. To me, these are the two things that matter the most in a bookmaker. Unlicensed operator not safe for UK players. PlaysunnyPlaysunny is not currently accepting new players. Playsunny is not currently accepting new players. Jammy MonkeyJammy Monkey shutdown after having its UKGC licence suspended.

Latest news

The promotions offered could do with a little bit of work. Nevertheless, with it being a new bookmaker, there are going to be flaws. If I had to pick one, bet gambling bonus codes it would be BestOdds, which launched in 2025. You could argue that I’m a little biased as I love the Playbook Gaming platform, but after all, who doesn’t love a bookie that already has a solid foundation at launch? The design is fantastic, aiding an already smooth navigation, and there are some nice offers for punters to make use of (extra places, price boosts and so on).

Horse Racing

As for the market depth, it’s actually pretty good and you will find most sports on the site, which is something that new sites typically struggle with. Here is a list of new online bookmakers in the UK that punters should avoid joining and our reasoning for not recommending each new bookie. We have also created a bookmaker blacklist which contains all bookies, new and old, that we recommend avoiding. Some new bookmakers may offer competitive odds and bonuses but may have poor customer service or may not pay out winnings on time. Other new UK bookmakers may be bet online betting bonus offers scams altogether. Jammy Monkey shutdown after having its UKGC licence suspended.